Atkins firm hires TWC on Euro brief

BRUSSELS: Atkins Nutritionals, the US firm behind the low-carbohydrate diet, has drafted in The Whitehouse Consultancy (TWC) to work on a newly created European public affairs brief.

The move comes in the week EU Public Health Commissioner David Byrne issued a statement of intent to tackle obesity on a European level.

‘While much of our food safety and labelling legislation comes from Europe, the EU hasn’t had much impact on nutritional policy until now,’ said TWC MD and founder Chris Whitehouse.

TWC, which advises Atkins in the UK, is launching a Brussels-based operation to service the account as well

as the European Specialist Sports Nutrition Alliance and the Nappy Alliance.

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