He joins after a one-year sabbatical – completing an MSc in corporate communications – and reports to SST chief executive Elizabeth Reid.
‘The aim is to increase the number of specialist schools from 1,900 to more than 2,000 by 2006. We need to create a positive image and add vitality to the network,’ he said.
Cranfield-Adams added that he would bolster comms by making permanent the publications post and appointing a senior PRO and a marketing manager.
Funded mainly by government, specialist schools must meet broader national curriculum requirements despite their specialist focus.