Maltese tourism body in PR pitch

Tour operator Holiday Malta Company is reviewing its external PR support. The company, owned by Maltese government airline Air Malta, is holding discussions with agencies about its trade and consumer media relations account.

Incumbent PR agency Marketeer is understood to be repitching for the business.

The winning agency will report to Holiday Malta Company sales and marketing manager Duncan Roberts.

He said the reason behind the review was the organisation’s desire to ‘have a look around every two years’.

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