Qinetiq appoints FH for B2B push

Technology and science organisation Qinetiq has hired Fishburn Hedges to generate interest in its products among businesses.

The move follows Qinetiq’s partial privatisation from the Ministry of Defence last year. A B2B comms campaign will target the security, commercial defence, aerospace, aviation, transport, health and energy industries.

FH scooped the account following a six-way pitch involving Firefly Communications. Incumbent The Red Consultancy did not repitch.

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