Marks & Spencer, whose shareholders rejected Philip Green’s takeover bid, soared to second after it was named Britain’s favourite retailer in a Superbrands chart – despite management admitting at its AGM that it had abandoned its core customers.
In third, Asda benefited from Channel 4’s You Are What You Eat, which said pumpkin and sunflower seeds are a boost to the sex drive. Sales increased among the supermarket’s 260 stores as a result.
M&S’s Lifestore, which came third from the bottom of the table, suffered negative coverage when CEO Stuart Rose announced plans to sell M&S Money to HSBC, close Lifestore and halt the introduction of
Simply Food outlets.
The Strategic Rail Authority fell from eighth from bottom last week to the nadir of this week’s chart when the Government revealed it was to scrap it in favour of a rail network run jointly by civil servants and Network Rail.
Reputation Monitor is compiled from Thomson Intermedia’s National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.