Sony aids ‘photo art’ in Scotland

Sony has become founding sponsor of the Scottish National Photographic Centre (SNPC) and is set to embark on a consumer PR campaign to demonstrate the inclusive nature of the art form.

The media relations campaign by Proscot PR will target arts and culture sections of national newspapers, broadcasters and arts and photography titles to promote photography and SNPC initiatives, as well as Sony digital products.

The sponsorship will help SNPC to establish an exhibition centre in Edinburgh, due to open by 2006.

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