The authority, which is tying in its ‘Together’ campaign with the Government’s national assault of the same name, launched the drive at its annual town show last weekend.
Speaking at the event, Newham mayor Sir Robin Wales unveiled a ‘co-ordinated crusade to make perpetrators lives a misery’.
A six-strong team in the press office is co-ordinating the campaign, led by PR manager for crime and anti-social behaviour Samantha Campbell.
To ensure close working with the law authorities, Met comms and media administrator Lorraine Hammond is working out of the council on a part-time basis.
‘The idea is to bridge the comms gap between the police and council to ensure there is no duplication,’ said Campbell, who reports to head of communications Ian Tompkins.
The joint strategy is to promote the council’s Crime and Anti-Social Behaviour division through council and local media.
Features have already run in local paper the Newham Recorder, while the council’s fortnightly organ The Newham Magazine has also promoted the crackdown.
The council has put up posters to expose convicted perpetrators. The new crime division includes up to 30 community support officers and 15 police officers.