2 minutes with: Alison Rusted Editor, Des Meets..., Radio Five Live

Why do we need another sports interview programme? Although we have lots of good sports interviews on Five Live, they tend to be fairly short and based around the news affecting that person. This will be one of the few opportunities to hear a personal conversation between a legendary broadcaster, Des Lynam, and some of the greatest names in sport.

What format will Des Meets... take?

A 25-minute one-on-one interview each week.

What type of celebrities do you want?

Des is interested in talking to top international sports stars who will enjoy participating in an intelligent and engaging conversation over a wide range of subjects. They have to be big names, but it will reflect

Des’s love of all sports, particularly football.

What do you need from PROs?

As a national station, we are after the biggest names in sport and PROs are often the first port of call for getting those big names. The guests need to be prepared to reveal a bit about themselves, engage with the interviewer, be relevant to our listeners and have a good on-air presence.

Why will celebrities want to talk to Des?

He is a highly regarded and trusted broadcaster who has a love of sport, respect for sporting excellence and genuine interest in bringing out the best in interviewees.

What tone will the interviews take?

The tone will be typical Des – relaxed and informal – and will cover all aspects of the interviewee’s life.

When should PROs contact you about featuring their clients?

The series starts on 21 August and runs for 12 weeks until early November. We would be delighted to hear from PROs from now until the end of October.

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