Large firms ‘failing’ to communicate with staff

Britain’s largest firms are failing to communicate with their staff effectively, according to a survey of 100 of the UK’s top companies.

The survey, conducted by video-streaming company Forbidden Technologies, found that 60 per cent of UK directors believe their firm fails to communicate well with its employees, and that 40 per cent say employees are not aware of its vision or future direction.

The survey interviewed heads of internal comms in 100 of The Times Top 500 UK Companies. More than 75 per cent of directors interviewed worked for firms operating offices throughout Europe and across more than one continent.

A Forbidden Technologies spokesman said: ‘While face-to-face is the most effective way to communicate, the survey shows CEOs don’t seem to be talking to internal audiences because of the logistical problems.’

Email and the internet come out of the survey as poor internal comms tools with less than a third of directors describing them as the most effective way of delivering a message to their staff around the globe.

However, 64 per cent said they saw video streaming over the internet as a compelling option; but due to perceptions of cost, less than one in ten firms actually use it.

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