Rogers & Cowan wins gin account

Bacardi-Martini has appointed Weber Shandwick’s product placement arm Rogers & Cowan to drive opportunities for its premium gin brand Bombay Sapphire in film and TV shows.

In the past, Bombay Sapphire has piggybacked opportunities negotiated for Bacardi’s portfolio, but will now seek singular quality placements in line with its premium status and marketing association with the design industry.

Oakes-Bacot continues to handle its global events and media relations.

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