Diageo reviews in-house global comms structure

Diageo is reviewing the in-house global comms structure for its brands, sparked by the departure of brand and marcoms director Sean O’Neill.

‘We are reviewing how the function operates both at local and global levels and each brand will now have its own communications specialist,’ said corporate comms manager for Europe Isabelle Thomas.

She explained that following the disposal of the group’s food businesses Burger King and Pillsbury, the acquisition of wine and spirits brand Seagram and merger of Guinness and UDV, Diageo was reviewing its comms structure to ensure that it presents a single and integrated business, while maintaining speed to market and balancing ‘local and global priorities and processes’.

Diageo is yet to replace O’Neill, who left in March to take the position of Heineken global comms director.

O’Neill spent five years at Diageo, initially as comms director for Guinness.

Diageo trades in more than 180 markets and brands include Smirnoff, Johnnie Walker, Baileys, J&B and Captain Morgan.

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