How does this job differ from your previous role?
B has a great production schedule, which suits me as I’m a stickler for deadlines. It’s a broader role as the readership is larger and more clearly identified. We did a lot of research recently for the relaunch of B in July. We have a strict, formal template when planning as a result.
Will you need to expand your contacts book?
Over the last seven years, I’ve dealt mainly with the same people in celebrity, film and TV PR as they never seem to change.
How should PROs approach you about products?
We’re not really looking for products but new initiatives, campaigns and organisations that are useful to the gritty issues, such as minicab safety and drug addiction. But there is a lot of scope for films, CDs and celebrity PR if the person is of interest to our readers.
What type of stories should the PR industry send you?
Anything aspirational for the twenty-something girl. Our readers want to climb the career ladder and always like to get the best without paying top whack for it.
How would you like to receive info?
Usually email; but if it is photography definitely by post. Too many pics block my email inbox.
Which magazines do you see as your competitors?
Probably Company, although in the background are New Woman and More as they are all aiming at the same target market as us. But Heat and Glamour have been taking readers from every market.