Meningitis Trust targets BMEs

The Meningitis Trust is set to embark on a campaign to raise awareness among black and minority ethnic communities (BMEs) about the dangers of meningitis and the trust’s work to help victims of the disease.

It plans to target specific black and ethnic minority media as well as key opinion formers and politicians, and is on the hunt for a media partner to take the project forward.

It is the first time the trust has targeted ethnic minorities, following a survey undertaken by the charity that found the majority of people who access its support and education services are white.

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