Diary: Wimbledon debut for Shrek donkeys

What happened to Cliff Richard this year at Wimbledon? Despite a particularly wet championship, the rain-delay chorister refrained from singing this year. PRWeek wonders whether he was scared off by all those donkeys.

More than 60 blow-up Shrek donkeys invaded tennis's sacred realm, the latest in a series of appearances that also includes the FA Cup Final, international cricket and several Euro 2004 matches.

The intruders even prompted BBC anchor Sue Barker to exclaim that donkeys were taking over the place.

So who would bother to smuggle the donkeys into the conservative confines of Wimbledon? PRWeek discovered that the blame rests squarely with Porter Novelli consultant Simon Corbett who walked in with trousers and bags full, after spending a night on the pavements of SW19 with only the blow-ups for company.

Client Ribena bought the media licence for Shrek 2's donkey, which is playing a starring role in several of its promotions, including the chance to win a real donkey.

We would like to see Corbett smuggle a few of the living, breathing variety of the animal into his next sporting event.

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