MBA association hands job to B-M

The Association of MBAs has hired Burson-Marsteller to raise the profile of the business qualification among MPs, government agencies and employers.

The brief covers the UK and Europe and will target members of governments who hold an MBA.

B-M replaces three-year incumbent Nicola Hunt PR. Corporate and PA director Bill Royce leads the account.

The brief includes operation of a press office for the association, which recently hired John Peters as international management board chairman.

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