Lansons Communications associate director Rebecca Mayo was named Young Communicator of the Year, while The Bottom Line Consultancy received the award for ‘Outstanding Achievement by a Small Consultancy’.
Kaizo, Cohn & Wolfe, Sinclair Mason, 3x1 and Wendy Akers PR were some of the event’s other winners, which took place on 5 July at a London ceremony compered by Janet Street-Porter.
Other winners included Egg, Wiltshire County Council, Barclays, Westminster Council, the World Wildlife Fund, the British Heart Foundation, National Savings & Investments, Heineken Music, Greenwich Council, the Royal National Institute for the Deaf and the University of Central Lancaster.
With fee income up 79 per cent, clients up 70 per cent and staff numbers up 44 per cent on last year, Blue Rubicon saw off fellow nominees Brands2Life, Brazen, Lansons and The Ideas Network.
Young communicator Mayo, 29, was recognised after being responsible for client fees of over £500,000.
The judges were also impressed by Egg’s in-house media relations team, which ranked top in five different criteria in a MORI financial services poll of personal finance journalists. Egg now rates more favourably in this survey than many FTSE 100 companies.
Other award-winning campaigns included Cohn & Wolfe’s branding of a hoverboard with Domino’s Pizza, Wendy Akers’ use of a naked glamour model to raise awareness about watercress, and BT’s partnership with Childline to help the charity reach its goal of answering every call it receives.
‘Every record, in terms of number and overall professional quality of submissions, was broken this year,’ said BNFL group corporate affairs director and chair of the judges Philip Dewhurst.
But he criticised the type of entries that were received: ‘Most of the entries focused on media relations – we would like to see an equal stress on other and often more strategic aspects of our role.’
The IPR received over 500 entries from across the country for the awards, a 50 per cent increase on last year.