Liverpool to hire agency for Capital of Culture year

Liverpool City Council is on the hunt for external PR support as it prepares to launch the city as European Capital of Culture 2008.

The move comes as the council seeks multi-million-pound sponsorship from global blue-chip companies to promote its new brand, due to launch in September.

The council, which funds the Liverpool Culture Company, is looking to hire an agency with a view to retaining support for 2008 events.

‘We would like to develop a relationship with an agency which would take us up to and including 2008,’ said Liverpool Culture Company director of communications Matt Finnegan.

He added that the organisation would only commit to a 12-month contract at first and that national agencies would be considered for the account, ‘although it would be useful if they had a North-West base’.

The remit includes public affairs work and European and UK media relations. It also involves Liverpool’s ‘Year of the Sea’ next year, which includes events such as yacht races on the Mersey.

The appointment process is set to begin following the brand launch in the autumn.

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