WS UK & Ireland chief executive Colin Byrne said: ‘I have written to the PRCA telling it that after 24 years, WS is not going to renew its membership. We are its biggest financial contributor. Large chunks of my business – financial PR and public affairs – see the PRCA as largely irrelevant, yet they contribute to the high cost of our membership, around £13,000 for 2004/2005.’
Edelman’s senior UK management said it was ‘strongly considering’ following suit.
Barrow pledged to ‘raise the PRCA from something of a slumber’ and to consult members on its service provision.
Kaizo – led by current PRCA chairman Crispin Manners – was one of a number of firms hired by Barrow at T-Mobile. Manners was on the D-G selection panel.
Barrow takes up the post on 12 July following the departure of Flora Hamilton on 30 June.