Toyota Industrial sets up Euro hub

Toyota Industrial Equipment, the world’s largest forklift maker, has launched a UK-based European media relations hub as it prepares to roll out a number of new products across 24 markets.

It has appointed UK agency Dig For Fire to provide PR strategy and English language media relations collateral for local PR teams across Europe.

Dig For Fire has held a UK remit for the firm since 2002, but now takes on the larger pan-European account. New products include Toyota’s battery-transfer system.

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