Health firm Rood Lane in HR drive

Private healthcare firm Rood Lane Medical Group is embarking on a media relations push to raise its profile among human resources managers at large companies.

The company, which specialises in GP-led primary care and occupational health services, will seek to target banks and other financial firms in the City, where Rood Lane has two offices.

Gavin Ingham Brooke, MD of Spada, which is co-ordinating the campaign, said it would involve surveys, academic research and commentary from Rood Lane staff about occupational health issues.

He said: ‘All issues that can affect the workplace and people’s work-life balance are of interest to Rood Lane.’

Publications being targeted include Personnel Today.

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