The NGO is revamping its comms strategy in a bid to make consumers and members of the public more aware of its direct action campaigns, which in the past have targeted mainly large corporations and MPs.
The remit is to develop and update Greenpeace’s global PR strategy. It includes responsibility for more than 200 people in comms teams across 40 offices worldwide.
He or she will direct Greenpeace’s current worldwide campaigns on climate energy, oceans, toxics, forests, genetic engineering and disarmament, reporting to Greenpeace programme director Bruno Rebelle.
The move follows the organisation’s expansion into China and the rest of Asia, where it hopes to make its presence felt with local media.
‘We want to take advantage of media opportunities wherever they occur by working as a global team,’ said Greenpeace International executive director Gerd Leipold.
Greenpeace International recently restructured to cut down on costs, resulting in two comms redundancies over the last 18 months. Its comms department, which will be headed by the global comms director, has been expanded to include responsibility for its fundraising activities.
The last global comms chief Rod Macrae quit two years ago to become a freelance consultant. The post has been held by Elaine Lawrence in the interim, who will continue to work for Greenpeace in an undecided capacity outside the comms department.