NHS Live, the largest comms programme undertaken by the NHS, will be managed by live event company Jack Morton Worldwide.
The consultancy has been preparing the campaign since it won the account in January 2003 following a five-way pitch.
The campaign is designed to reach all 1.3 million NHS workers nationwide in a bid to create a more patient-friendly service. It kicked off with a launch event this week, which attracted 3,000 delegates from the public and private sectors.
The event aimed to give delegates the chance to find out how other health teams have solved particular problems within their organisations, with leaders aiming to explain the latest developments in their fields.
Jack Morton Worldwide managing director Laurence Croneen said: ‘Every healthcare system has the challenge of sharing best practice, and finding a way of connecting things is a huge task in an organisation that is the third-largest employer in the world and the biggest employer in Europe.
‘The NHS is trying to meet this challenge by bringing people together to share knowledge.’
The campaign will feature a series of meetings and workshops with nominated NHS ‘leaders’ who have been appointed within their own organisations to manage projects designed to improve patient experience.
The projects will be entered into next year’s NHS Health and Social Care Awards.
Jack Morton Worldwide is also organising this year’s NHS Health and Social Care Awards, which will be held on a regional as well as national level in an effort to encourage participation.
The DoH’s communications director is Sian Jarvis.