The charity is issuing a survey to the media on the concerns of multiple-birth families. It is targeting regional and national newspapers and radio stations, UK news agencies, women’s and parenting magazines, multiple birth online media plus children’s TV news outlets.
It is holding an ‘International Fun Day’ for twins and triplets on 10 July and has invited the Cheeky Girls in a bid to achieve national coverage.
Passionate Media Relations director Linda Howard will run the campaign. She said she hopes it will bolster the charity’s profile and raise awareness about how multiple-birth families are ‘penalised’ by the Government’s tax credit system.
Tamba is currently lobbying the Government to change the system, which treats multiple-birth families as one-child families.