Brighter to plug BCP travel offer

Car park provider BCP is launching a PR offensive to raise its profile as a company that also offers holiday ‘essentials’ such as travel insurance, foreign currency and airport hotel accommodation .

It has hired Brighter PR after a four-way pitch involving incumbent Travel PR, the Big Partnership and Compass Communications.

The £75,000 account consists of media relations work targeting lifestyle, women’s and men’s magazines, as well as business travel titles.

Brighter PR plans to run a ‘VIP’ journalist programme to introduce press to the full range of BCP’s products.

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