The AA moved from 11th last week to the top spot, while owner Centrica jumped from 18th to second.
PR around the sale is being handled by Centrica’s retained financial agency Finsbury.
Elsewhere, supermarkets continued their good form, with last week’s number one Tesco slipping to third and Asda dropping from second to fifth.
HSBC Bank leapt 1,400 places to fourth following reports that it is to buy a 20 per cent stake in China’s fifth-largest bank, The Bank of Communications.
If successful, the move would be the largest sale of a stake in a Chinese bank to an overseas investor.
The Rail, Maritime and Transport union took the bottom position after plenty of coverage of its London Underground strike.
Marks & Spencer was third from bottom after the Financial Services Authority’s probe into the share dealings of chief executive Stuart Rose.
Asda owner Wal-Mart also fared poorly due to a class action claim in the US over equal pay.
Reputation Monitor is compiled from Thomson Intermedia’s National News Index, a measure of media sentiment excluding stock market reports and passing mentions.