Easynet reviews PR before Athens

Broadband provider Easynet is reviewing its PR account ahead of its sponsorship of the British Olympic team this summer.

Incumbent Grant Butler Coomber, which was hired last year, has declined to repitch.

Easynet PR manager Anne Perry said: ‘We are very much focusing on high-end, corporate and pan-European customers, and the PR will reflect that.’

It is understood that a key focus is to exploit its sponsorship of Team GB at the Athens Olympic Games. As one of the longest-running internet service providers, the brief also involves promoting the firm’s tenth anniversary this year.

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