Study shows procurement chiefs’ knowledge gap

Just two in ten procurement directors believe their PR and marketing departments are willing to comply with procurement practices, with 40 per cent complaining of a lack of access to details of companies’ marketing spend.

The survey of 120 procurement directors from Europe’s biggest-spending firms was conducted by enterprise spend management company Ariba in April and May.

Three in ten said their marcoms colleagues complained that they lacked understanding of the creative process, while 38 per cent of procurement directors admitted that quantifying the creative process is their most difficult problem.

Twenty per cent believed marketers see procurement simply as a means to cut their marketing budgets, not surprising given that 90 per cent of procurement directors believed they could find savings by working more closely with the marketing department.

Forty per cent saw advising marcoms professionals on pricing and contracts as their primary role.

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