Guildford nets Woking’s Burt for top comms role

Guildford Borough Council has appointed Alison Burt to its newly created head of communications post.

Burt joins from neighbouring Woking Borough Council where she was marketing comms manager.

She will report to Guildford Borough Council director Adrian Maunders.

The creation of the PR chief post follows a review of all council services that began in 2003. The most senior PR post at the council was formerly held by Marion Walker, who was PR and marketing manager, until she left in May last year.

Since then PR has been managed on a part-time basis by Spectrum Leisure Centre general manager Peter Gunn, who advised at a strategic level.

Burt said her first tasks would include a review of the council’s publications and to develop a sponsorship strategy for them.

‘I will also be networking in the wider community and that includes schools and the police as well as the business community and the public in our vibrant town centre,’ she added.

Burt said that improving internal comms across the entire Council was an important part of her remit. Burt takes over a team of 19 staff in the newly created comms services unit, five of whom are responsible for PR.

‘Guildford is taking communications far more seriously than in previous times,’ said council lead member for comms Cllr Vasilis Kapsalis.

‘It is important that the council is strongly represented in PR to ensure the public understand the services we provide.’

Woking has promoted press and communications officer Karen Porter to replace Burt.

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