DONCASTER: Doncaster Metropolitan Borough Council is staging a week of publicity aimed at children to raise awareness of environmental issues . The campaign, ‘Resource Recovery Week’, aims to teach children the ‘four Rs – reduce, reuse, recover and recycle’. It involves drama workshops in local primary schools with a key aim for children to pass information on to their parents.
WALES: The Wales Tourist Broad has won an award for a campaign aimed at Dutch and German holidaymakers. The ‘Find a Path’ campaign scooped the best travel and leisure campaign award at the Precision Marketing Response Awards. As a result of the campaign, German and Dutch visitors ploughed an extra £4m into the local economy.
SCOTLAND: The Sentencing Commission for Scotland has launched a public consultation drive on the use of bail and remand in the country. Commission chairman Lord MacLean said it was vital to balance, ‘the rights of the accused with interests of public safety and the smooth operation of judicial proceedings’. The deadline for submissions is September.
DEVON: Devon County Council has kicked off a campaign to combat drink-driving focusing on ‘the morning after’. The campaign will warn of the dangers of still being drunk the day after a night out. PR efforts are supported by direct mail and radio advertising.
KENT: Medway Council has launched an online strand to its public consultation exercise into the future of public transport in the area. The council has made a comments sheet available online for residents to give their views on the subject. Young people are being offered a £20 gift voucher to take part in a focus group next week.
YORKSHIRE: East Riding of Yorkshire Council is targeting local businesses with a campaign to raise awareness of corporate discount packages for swimming pools and leisure centres in the area. The packages, involving a swipe card, include discounts on crèche bookings.