Amway hires FH for lobby/PA role

Direct-selling firm Amway has appointed Fishburn Hedges to lobby on a number of legislative changes and uphold its reputation in the media as a principled trader.

The company, whose product range is comprised of cosmetics and home cleaning products, competes against the likes of Avon and Revlon. Its public affairs account was previously held by APCO.

One of FH’s key tasks will be to work with Amway’s Brussels agency Cabinet Stewart on the Unfair Commercial Practices Directive to ensure a Europe-wide ban on pyramid selling schemes.

The schemes pay sellers commissions on recruiting other members to their network rather than on selling the products to consumers.

‘Amway is often mistakenly thought of as operating a pyramid-based model,’ said FH director of public affairs Graham McMillan, who leads the account.

The agency will also lobby to ensure the UK Gambling Bill abolishes chain-gifting schemes, which are similarly based on the recruitment of members.

In addition, it will be tasked with guaranteeing that the Cosmetics Directive gets implemented, which has proposed a ban on animal testing and clearer product labelling.

FH pitched against two agencies to secure the deal.

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