PR pitch for Holocaust’s 60th anniversary event

The Home Office is on the hunt for a PR agency to promote next year’s Holocaust Memorial Day, set to be the annual event’s biggest yet as it marks the 60th anniversary of the end of the Second World War.

It is understood that agencies are being seen over the next two weeks to handle the brief to promote the event, which takes place next January.

Citigate Communications, which handled this year’s event has confirmed it is pitching again for next year’s work, which is a significantly enlarged brief since it marks the 60th anniversary of both the end of WWII and the liberation of former Nazi concentration camp Auschwitz-Birkenau.

The successful agency will work closely with the Holocaust Educational Trust, which handles its PR in-house. Trust PRO Emma Sandler said: ‘As it is the 60th anniversary, it will be a big year for us. Each year has a theme and that will be the focus of next year’s.’

Since the creation of the annual event in 2000, each year’s promotional efforts have sought to increase awareness of the holocaust among young people. Last year’s specialist theme marked the ten-year anniversary of the Rwandan holocaust.

Each year a city hosts the event, with this year’s being staged in Belfast. The previous year’s event took place in Edinburgh and was themed Children and the Holocaust.

Citigate’s hire was the first time agency support has been brought on board by the Home Office, which previously handled promotional work in-house.

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