WTA survey push for Wimbledon

The WTA Tour is using Wimbledon to launch phase two of its global marketing campaign to bring women’s tennis to a broader audience.

Following a launch at the start of the Championships, in which Richard Branson played against the cream of women’s tennis, GCI International will manage manage the street marketing and media relations campaign.

Wimbledon’s queues are being targeted for surveys on the campaign, called ‘Get in touch with your feminine side’. The results will be promoted in TV chat shows.

News Analysis, p20

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