Sales boost helps Tesco claim top monitor spot

The Maitland Consultancy helped drive Tesco to the top of Reputation Monitor, pushing last week’s number one, Asda, into second place.

While Tesco announced an 11.1 per cent growth in UK sales on last year, Asda continued to garner coverage for its petrol price cut and the popularity of its designer lingerie line and wine range.

Boeing also attracted attention after it announced that it is negotiating with some 30 airlines for orders for 600 of its Dreamliner 7E7 aircraft.

The aircraft manufacturer further cemented its position when it won an account to supply the US Navy with new submarine hunting jets.

Boeing’s achievements spelled good news for Smiths Group. After getting contracts worth up to £1.6bn to work on Boeing’s new 747, the company stormed up 783 places to fourth position.

Elsewhere, the Fire Brigades Union’s decision to disaffiliate from the Labour Party left Labour floundering.

HSBC’s announcement to cut 3,500 jobs in the UK and shut three UK processing centres received negative reactions from the press.

Train drivers’ union Aslef also got bad publicity after its suspended general secretary Shaun Brady said he had been offered a year’s pay to quit his post.

Reputation Monitor is compiled from Thomson Intermedia’s National News Index, a measure of media sentiment excluding stock market reports and passing mentions.

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