Co-op prepares consumer pitch

The Co-operative Group is on the hunt for a PR agency as it plans to reinvigorate its consumer membership drive, including the reintroduction of its flagship scheme the ‘Co-op Divi’.

Co-op Group deputy head of PR Phil Edwards said a consumer PR campaign will relaunch its consumer membership proposition next year and it has drawn up a list of PR consultancies, including rostered agency QBO Bell Pottinger. It is understood that a formal pitch has not yet kicked off.

The Co-op Divi was introduced in 1844, distributing profits to members in proportion with goods bought, but was phased out in the 1970s.

Edwards said the Co-op is famous for its dividends, but the PR campaign will also highlight other benefits of membership including having a democratic say in the running of the group and member discounts on products and services.

The largest co-operative organisation in the UK, the group’s profits increased by 41 per cent to £327.3m in 2003. Businesses include 1,600 grocery stores, The Co-operative Bank, online bank Smile, Co-op Pharmacy, Priory Motors, insurance co-operative CIS, Travelcare, ACC Milk and Funeralcare.

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