RM Williams push to stress polo link

Seventy-year-old Australian outback clothing brand RM Williams is set for its first UK PR push as it plans to build an association with polo and equestrian sports and events.

The campaign draws on the brand’s heritage and the durability of its products to attract national media attention. It will target consumers through country lifestyle titles and regional press and highlight the brand’s relevance to UK life by publicising its sponsorship of polo and equestrian teams and events.

Wild Card has been appointed as RM Williams’s first UK PR agency.

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