Data storage firm ONStor in UK drive

US-based data storage company ONStor has launched in the UK and is to target IT and reseller channel publications to reach the broad range of industries affected by storage integration issues.

Reseller media will be targeted to enable ONStor to reach a raft of industries, from financial institutions to film production firms, that need to store and access vast amounts of data.

The campaign, by Johnson King PR, will extend to IT sections of national newspapers after summer when the firm has built a UK client base.

Johnson King account director Joe King said the campaign would promote the technology’s ability to integrate disparate storage devices to allow information to be stored centrally and speed up the recovery of lost data.

This is not yet offered by storage rivals such as EMC Corporation and Network Appliance, he added.

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