Awareness campaign close-up: Metabolic illness group in PR drive

Organisation Children Living with Inherited Metabolic Diseases (Climb) Campaign Metabolic Disease Awareness Week PR team In-house Date 26 June-3 July

Children Living with Inherited Metabolic Diseases (Climb) is to launch its annual awareness week on 26 June, with local activities aiming to boost both awareness of metabolic diseases and its work as an organisation.

Climb, headquartered in Crewe, kicks off a week of PR activities with a stall at the World Worm Charming Championships at a school just outside Nantwich, Cheshire, on the afternoon of 26 June.

Promotional leaflets for Climb will also be handed out at other local events across the country during the week, which runs until 3 July.

Press releases have been sent to the national and regional press and local papers will be targeted in areas where Climb is undertaking promotional activity.

Radio stations in and around Stoke-on-Trent, such as Signal and Radio Stoke, have also been contacted as Climb bids to raise awareness of its activities.

Climb was established in 1981 and provides information, advice and support on more than 700 metabolic diseases, which occur when an enzyme in the body fails to function properly.

Climb’s annual promotional push was formerly confined to a day of activities. But it expanded to a full seven days around four years ago.

Climb handles its PR work in-house.

More than 16,000 UK families are affected by metabolic diseases, which claim the lives of more than 1,500 children per year.

For further details call Climb executive director Steve Hannigan on (0870) 7700326.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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