Slough plugs its cultural diversity

Slough Borough Council launched a media relations campaign to celebrate the town’s cultural diversity during National Refugee Week (14-20 June).

The council’s asylum seeker and corporate communications teams organised a series of events involving refugees in a bid to raise awareness of Slough’s tradition of welcoming foreigners to its communities.

Events included a table tennis tournament, a children’s drawing competition, a film and dance seminar, a sponsored walk and a football tournament involving actor Ralf Little.

Local papers and radio stations were targeted.

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