The Munich agency will provide communications and marketing advice, focusing on business-to-business communications in Germany. The start-up company was launched in March last year from Siemens' artificial intelligence and machine learning research department and has developed a technology that can be used to rapidly analyse complex data structures. Panoratio clients inclue Karstadt-Quelle AG, DAB Bank, Siemens Power Generation and the Munchen Schawabing hospital.
Bernhard Köthenbürger has taken the newly created post of head of marketing and communications at Equity Pictures AG in Grünwald. He previously managed communications and publicity work for the corporate consultancy trans-Vision in Soest.
Network equipment supplier 3Com has entrusted its press and publicity work to Ketchum's technology team following a competitive pitch. Ketchum will work with specialist IT press in Germany, Austria and Switzerland.