Opinion: My best hire

Adrian Webb, head of communications at Esure, on the 'formidable' Scott Mowbray.

'I hired Scott in 1998 to join the PR team at Virgin One when I was head of communications there.

'He started in an assistant PRO role after working "on the phones" in the One account contact centre. Initially, it was his financial knowledge and ability to absorb information that made him stand out, but from day one he showed a flair for spotting stories that will work and rejecting duds.

'He was also a classic story builder, sensing what could and should be added in to make the difference.

'Inside a year he had become a formidable media operator, free of affectation and a precise communicator. He manages to combine safe and sassy in a single package.'

Scott Mowbray is now head of PR at Virgin Money.

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