Media Relations: 2 minutes with ... Gabriella Stern, Senior editor EMEA, Dow Jones Newswires

Who do PROs need to know?

Randy Walerius has become enterprise editor for our value-added content, such as features, columns and investigations. Jason Rogers is senior news editor, for everything from flash headlines to the stories behind them.

Why have you created these roles?

We had one person in charge of news, and this is too much for one person because we've been expanding by acquiring and creating local language services. We now have two minds rather than one, which will make us faster and sharper on a news front and deeper and more original on features.

How do people use newswires?

There's a perception that wires are one-dimensional and just flashing and filling news, but readers want ideas and exclusive content. They want us to compete with papers like the FT and The Times business section. We can't just rewrite press releases.

How do you compete with papers?

As newspapers become more like magazines, newswires are becoming more like newspapers because readers expect analysis and originality.

What do you want from PROs?

Nuggets of news such as a new CEO, but we also want to know about new products, services or even company structures because it might signal a trend. We love getting info from PROs; only avoid the early rush and don't call first thing in the morning unless it is urgent. We like to take PROs on tours of our newsrooms.

What don't PROs know about you?

In Europe we are not as well known as we ought to be. PROs have to realise that when they talk to us they are talking to the Wall Street Journal, which has more than two million readers, and CNBC Europe.

What are your deadlines?

We have deadlines every second. We need to hear about news the minute it happens as long as we know it's true.

Reach: 300,000 subscribers

Deadline: constant

Frequency: constant


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in