Healthcare: Crohn's disease initiative wins celeb support

Carrie Grant from BBC show Fame Academy is to help raise the profile of Crohn's disease, a potentially life-threatening bowel condition, as part of an upcoming PR push that will target the public and healthcare professionals.

The National Association for Colitis and Crohn's Disease (NACC) is using retained agency Healthcare Solutions to handle a PR drive to accompany Colitis and Crohn's Week 2004, which gets under way this weekend and runs until 27 June.

The PR push will involve the promotion of a poll of 5,000 NACC members on the severity of the pain they experience.

Grant, who suffers from Crohn's disease, will launch a sponsored walk along the Thames on 27 June.

Ulcerative colitis and Crohn's disease are lifelong conditions that are often first diagnosed in teenagers and young adults.

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