City & Corporate: Analysts reveal apathy towards CSR reporting

City analysts do not want more information on companies' corporate social responsibility policies, according to a survey that deals a blow to the CSR movement.

None of the 30 sell-side Thomson Extel-rated analysts interviewed for the Mattison Public Relations survey listed CSR among the non-financial areas on which they needed more information from companies.

The survey of analyst attitudes comes as the Department of Trade and Industry proposes mandatory operating financial reviews (OFR) from the 2005 financial year.

The OFR will give shareholders information on company policy towards employees, customers, suppliers, the environment and other potential reputation risk areas.

But only one per cent of analysts voted for more information on employment policies, while nine per cent voted for extra customer service data.

Twenty-one per cent voted to know more about a company's brand development, with the same number asking for more information on business and market development.

Accounting discrepancies were rated the biggest risk to reputation.

Thirty-eight per cent rated allegations of unethical working practices as not very damaging.

For further information go to WWW.PRWEEK.COM.

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