The 'Beyond the Stereotypes' report has found that 92 per cent of employers believe it would be 'difficult or impossible' to employ someone with a sight problem.
The campaign is aimed primarily at employers, targeting the national business press and broadcasters, and professional and management press.
It is being launched months before all employers are covered by the Disability Discrimination Act, which until 1 October 2004 exempts firms with fewer than 15 employees from needing to comply.
RNIB deputy head of comms Ciara Smyth said: 'A lot of employers aren't aware that they could receive government funding to buy equipment to employ a blind or partially sighted person.'
RNIB is also calling on Government to provide greater funding to Access To Work.