SCEE to revamp motorsport PR

Sony Computer Entertainment Europe (SCEE) is reviewing its PR strategy for its motorsports games.

Six PR agencies have made a shortlist for a contract to devise a European PR strategy for titles such as F1-04. An appointment is expected to be announced shortly.

F1-04 for PlayStation 2 will be available next month.

SCEE head of UK PR David Wilson said the UK contracts of Jardine Communications and Jackie Cooper PR were not under threat.

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