Petrol price cut prompts Asda surge to top spot

Supermarket giant Asda is back at the top of this week’s Reputation Monitor after being the first to pass on a fall in oil prices to customers at petrol pumps.

Asda’s 2p cut in the price of a litre of petrol stole a march on its competitors, though Tesco later moved to undercut its rival and took the number-two spot after launching several promotional offers.

A slide in Next shares amid concerns over competition in the clothing sector from H&M and the supermarkets also stood Tesco in good stead. While Next’s share price fell 15p to £14.15, Tesco shoppers scrambled to get a £45 version of a £1,400 dress worn by Kylie Minogue.

Holiday operator First Choice took third position following positive half-year figures in which it unveiled a nine per cent increase in its dividend.

Budget carrier Now Airlines was less astute with its finances, coming third from bottom after the company went into receivership before it had managed to fly a single plane.

Now, which had aimed to launch as a rival to easyJet last year, said it had delayed its launch because of ‘problems with completing agreed funding’.

Reputation Monitor is compiled from Thomson Intermedia’s National News Index, a measure of media sentiment excluding stock market reports and passing mentions.

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