B2B: Computer networking giant Cisco Systems has appointed Brands2Life to handle its UK PR account, with a brief to promote the company’s products and services to businesses and raise its profile in the press. The agency won the account in a six-way pitch that included incumbent Insight Marketing and Comms.
ENTERTAINMENT PR: Edelman has set up a US-based entertainment marketing division, to be headed by new appointee Ferris Thompson, formerly head of marketing at the United Talent Agency.
MEDIA RELATIONS: The European Commission’s directorate-general for economic and financial affairs has awarded two four-year contracts to Hill & Knowlton to promote the euro within financial centres. Covering media relations and global events support, they are worth a total of £3.2m.
MEDIA RELATIONS: Opinion pollster Populus has hired Weber Shandwick to boost its profile. The agency aims to get Populus into more journalists’ contact books and promote the company as a potential commentator.
TOURISM PR: McCluskey International is to launch a campaign for the Cayman Islands Department of Tourism, focusing on its maritime heritage trail attraction, which maps out local shipwrecks. In a bid to identify further wrecks, the agency is targeting media in and around Liverpool to appeal to people to dig out history about shipbuilding.
TECH APPOINTMENT: Ogilvy PR Worldwide has hired Justin Hayward as associate director in its corporate and tech practice. He formerly held the same role at August.One Communications.