News in brief

FINANCIAL PR: The Financial Services Authority has found former Whitehead Mann head of comms Peter Bracken guilty of insider dealing. Bracken is the first PR adviser to face action by the FSA for insider dealing and is appealing the decision.

B2B: Computer networking giant Cisco Systems has appointed Brands2Life to handle its UK PR account, with a brief to promote the company’s products and services to businesses and raise its profile in the press. The agency won the account in a six-way pitch that included incumbent Insight Marketing and Comms.

ENTERTAINMENT PR: Edelman has set up a US-based entertainment marketing division, to be headed by new appointee Ferris Thompson, formerly head of marketing at the United Talent Agency.

MEDIA RELATIONS: The European Commission’s directorate-general for economic and financial affairs has awarded two four-year contracts to Hill & Knowlton to promote the euro within financial centres. Covering media relations and global events support, they are worth a total of £3.2m.

MEDIA RELATIONS: Opinion pollster Populus has hired Weber Shandwick to boost its profile. The agency aims to get Populus into more journalists’ contact books and promote the company as a potential commentator.

TOURISM PR: McCluskey International is to launch a campaign for the Cayman Islands Department of Tourism, focusing on its maritime heritage trail attraction, which maps out local shipwrecks. In a bid to identify further wrecks, the agency is targeting media in and around Liverpool to appeal to people to dig out history about shipbuilding.

TECH APPOINTMENT: Ogilvy PR Worldwide has hired Justin Hayward as associate director in its corporate and tech practice. He formerly held the same role at August.One Communications.

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