German PR news

Essen agency BlueChip has been appointed by Westdeutsche Spielbanken GmbH & Co. KG to handle PR for WestSpiel casios in Aachen, Berlin, Bremen, Bad Oeynhausen, Dortmun-Hohewnsyburg and Duisburg.

Lycos Europe has hired public:news for its Labrador Lounge events series, a meeting point for journalists and Lycos business partners. The agency will also support the internet search company with Europe-wide brand communications.

Ipanema Technologies GmbH in Wiesbaden, which supplies performance measurement and optimisation systems for data networks, has commissioned unicat communications. The agency will work with the IT and network press to raise awareness of Ipanema optimised networks.

Text 100 has taken over consumer PR throughout Germany for games manufacturer Activision. Focus will be the consumer press and online media. Titles including Shrek 2 and Spiderman 2 are currently being promoted and will be launched onto the market alongside the film premieres in Germany.

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