The move follows research carried out by Le Fevre Communications in 2003 to find out how people living in and outside the county perceived it.
The campaign will be run via the partnership’s roster, with Cohn & Wolfe, Small Back Room and Camargue, handling PR work.
‘Funding complications’ prevented the campaign from going ahead until now, according to communications manager Jane Croft.
C&W will target sector-specific media promoting the county as a place to go for a better quality of life, while Camargue will target the property market, in a bid to encourage inward investment.
Small Back Room will be targeting civil service workers in a bid to encourage staff to relocate to the area.