Conway Stewart trade press drive

Ninety-nine-year-old luxury pen brand Conway Stewart is set to re-establish its UK and US media profile after it was bought by a private UK trust this year.

It has appointed Made to Measure Marketing to implement a £750,000 marketing drive that kicks off with a trade press PR push in late summer targeting jewellery and giftware publications.

A consumer campaign will follow in the lead-up to Christmas, targeting customer magazines for luxury goods. The campaign will focus on the Conway Stewart brand in its initial phase.

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